this could be the biggest con in asx history , page-41

PNO certainly need to improve their marketing of Thermalife. I agree with you that the ad is near impossible to find in print media. I missed the first ad because I wasn't expecting it. I found the second ad because Rebel mentioned it would be in the paper so I paid special attention for it. I doubt it would draw in many buyers.

At the end of the day, competition is what it is. I don't think timing is that relevant. Voltaren has first mover advantae and always will. Whether the Blackmores release is before or after ours is inconsequential imo. Their will always be new product launches.

At 0.7c the market is pricing in total failure. As an investor you need to accept that risk.

Personally im not as optimistic as some holders. I expect a small profit from Thermalife at best. But I see it as a precursor to other lines and totally new products like Tripeptofen. This must have been a lesson for PNO.