Some back of the envelope calculations.
As at 19th July, one month from the Kaola.com consummation, there have been 11,339 Bubs product reviews on Kaola.com and almost entirely positive. Using the art of extrapolation and some artistsic liberties I've deduced that there should be at least 11339 x 12 = 136,068 Bubs customers in 12 months on the Kaola Chinese portal alone. This fails to include those that haven't written a review, so numbers could be significantly higher. Considering the exceptionally high ratings reviews, it's fair to assume that reviewers will be return customers. Allowing for a minimum $10 per week spend (136,068 x 10 x 52 weeks) eqautes to $70.75 million in potential annual revenues. I actually think my prognostications are very reserved and I'd expect considerably higher rates of penetration.
Even if my base case materialises on Kaola.com alone, pick any share price price above $2 for now. Good luck but I get the feeling we wont need any.
Also, in the past few days 2 items have disappeared from the website. I can only assume that they have sold out.
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