Looks a little bit different again to the QFX model. Looks to me like there's 2 parts to the offer: 1) download to own... So you'll be paying full price for the movie (ie. physical DVD or digital price) and then link through UV technology 2) standard PPV or digital 'rental'
So no subscription offer as per QFX and Netflix.
Looks like the VOD market is hotting up with different options to suit different consumer needs.
One things for sure out of all this.... Foxtel prices will be coming down at a rate of knots!
QFX Price at posting:
1.6¢ Sentiment: ST Buy Disclosure: Held