Thoughts on SWF's future and growth, page-6

That one should all be a matter of cost. Being able to pretty much enable it at the flick of a switch, barely any dev necessary.

"We don't have live pricing everywhere because it's very expensive and we're a low-cost broker. If we had live pricing everywhere, most people would be costing us money."

I think I remember something like ASX charge for live data requests on a per user basis, with an upper limit of something like $20 per user per month (it may have been more). So now it might cost them $5 per month per user to give live pricing on the company/order pages, but to offer it on the portfolio page might cost them $20+ extra.