Of course, hitting the ore is not fully priced into the market...

Of course, hitting the ore is not fully priced into the market at the moment. This is because:

1. they haven't, and until they do there remains that element of doubt
2. on "hitting the ore" WCU will be able to assess immediately the grade of uranium ore that is down there and the conditions under which it will need to be mined
3. the delays experienced in getting down to the 900-1000ft underground zone have dominated market considerations to now
4. distractions with conservationist objections to the mine, water rights claims and other issues have distracted the focus of the market from the "motherload" to the peripherals.

News of "hitting the ore" will re-focus the market, and the improving world price for unranium will annull all the doomsday soothsayers who thought that this important energy resource had turned to c**p.

"Hitting the ore" will therefore be crucial to reversing the WCU SP compass! In any case it has been very solid at around 20-22 awaiting the news. Not long now! Other factors mentioned by Steve9000 will also come into play.