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Besides having 888 in the username what is the similarity?...

  1. 85 Posts.
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    Besides having 888 in the username what is the similarity?

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    Quality Audience
    57.1K
    Authentic Engagement
    97per post

    23 creators mentioned @zip_usa last month

    Posts & Videos57
    Reach
    ER
    Est. budget, $
    5885231575.jpg?w=150&till=1638106076&sign=ed76f6b7cb41434935f1cc4eee11c6d3
    31356121.jpg?w=150&till=1638106076&sign=9459998fd5e1a443100b95b069d24f1c
    30874959.jpg?w=150&till=1638106076&sign=57aae11b3fd4c97bcbc01df3e39c7533
    994182651.jpg?w=150&till=1638106076&sign=e0ae6fef28c6b7f6166ff6e8f2ebb7be
    1525285616.jpg?w=150&till=1638106076&sign=5527c94ca82a24e7bbbf77bb5d4b222b

    Analyze Zip USA’s key marketing campaign metrics and budget, including ER and Reach. Get a full list of creators they’ve worked with, their post prices, effectivenes and audience demographics.

    View marketing campaign report

    Audience Quality Score

    AQS is a 1 to 100 metric which combines audience quality (not number), engagement rate and it’s authenticity into one metric
    Note: Please note that we have spotted spikes in follower growth on this account recently. Some data of the report may not contain up-to-date statistics. We will be analyzing closely this account over the next month to get more data on its follower growth patterns.
    60of 100
    Average

    Quality of active audience could be improved

    Average likes activity

    High comments activity

    Anomalies in followers chart were detected

    Audience

    Note: Demographic stats might be inaccurate because researched audience sample is not enough representative. Thus, this report is free, we didn’t charge a credit.

    Audience Authenticity

    What’s that

    Average

    59.7% of audience look authentic, similar accounts have 60.5% of authentic audience on average

    Audience Interests

    What’s that
    @zip_usa audience is interested in:
    • 85%

      Cinema & Actors/actresses
    • 85%

      Art/Artists
    • 84%

      Fashion

    NEW Audience Brand Affinity

    What’s that

    Calculating...

    Usually it takes less than 10 minutes

    Audience Yearly Household Income

    What’s that
    • 6.51%

      $0K—5K
    • 4.55%

      $5K—10K
    • 8.47%

      $10K—25K
    • 17.53%

      $25K—50K
    • 15.91%

      $50K—75K
    • 12.27%

      $75K—100K
    • 16.2%

      $100K—150K
    • 8.89%

      $150K—200K
    • 9.67%

      $200K+

    NEW Audience Education Level

    What’s that
    • 0.32%

      No education
    • 0.23%

      Incomplete primary
    • 2.64%

      Primary
    • 8.77%

      Lower secondary
    • 54.76%

      Upper secondary
    • 33.43%

      Post secondary

    NEW Audience Marital Status

    What’s that
    • 58.33%

      Single
    • 35.78%

      Married
    • 0.38%

      Widowed
    • 5.51%

      Divorced

    Growth

    Yearly growth

    312.8% Excellent

    @zip_usa grew by 72.4K followers in the last year. Accounts of similar size have a growth rate 29.9% per year

    Follower growth

    Abnormal growth more than 12 month ago

    Abnormal growth detected on followers graph more than 12 month ago, audience might be inauthentic.
    FollowersJan '20Jul '20Jan '21Jul '21050k100k150k

    Following dynamics

    Massfollowing

    Massfollowing detected on followings graph, audience might be inauthentic.
    FollowingJan '20Jul '20Jan '21Jul '211000125015001750

    Mentioned By

    What’s that

    @windsorstore
    WindsorStore.com
    1.2M followers
    33 mentions
    9 Mar

    @tashcosmetics
    Retail and Private Label
    33.1K followers
    6 mentions
    14 Feb

    @shopmyrtik
    Myrtik
    14.6K followers
    5 mentions
    28 Feb

    @glamxtencollection
    Glam Xten Collection Hair
    22.6K followers
    4 mentions
    6 Mar
    View all (32)
    84 mentions total in last 90 days
    See in-depth analysis of all mentions of this account with Competitor analysis tool
    See mention reports


    Engagement

    Compared to average values for similar accounts (by number of followers)

    Avg Likes

    137

    Avg Comments

    42

    Engagement Rate

    What’s that

    0.17% High, compared to other brand accounts

    0.17% of audience like or comment the content, similar accounts receive 1.15% engagements

    ER
    20.33 – 22.18
    18.48 – 20.33
    16.64 – 18.48
    14.79 – 16.64
    12.94 – 14.79
    11.09 – 12.94
    9.24 – 11.09
    7.39 – 9.24
    5.55 – 7.39
    3.7 – 5.55
    1.85 – 3.7
    0 – 1.85

    0
    333.3K
    666.7K
    1000K
    1.3M
    1.7M
    2M
    # of accounts












    Comment Rate

    What’s that

    0.04% High comments activity

    @zip_usa receives comments from 0.04% of their audience. Similar accounts receive comments from 0.03% of their audience.

    Comments Authenticity

    What’s that

    Average

    Seems that @zip_usa uses Tag-to-Win giveaways to boost their engagement rate.

    Likes-Comment Ratio

    What’s that

    Good

    @zip_usa receives 30.7 comments per 100 likes, similar accounts receive 3 comments per 100 likes.

    Likes spread

    What’s that

    Too high

    Spread in likes between posts is 1669% similar accounts have 51%

    12 most recent posts likes/comments

    Value

    Est. Price

    What’s that

    N/A

    Not enough data to predict price.

    CPE

    Estimated Cost per Engagement

    N/A

    Not enough data to predict price.

    EMV

    Earned Media Value

    N/A

    Not enough data to predict price.

    Brand Mentions

    Non-ad vs advertising posts for 180 days

    Advertising Performance

    What’s that?

    High

    @zip_usa average ER is 0.05% and their advertisement posts average ER is 0.06%

    Post Frequency

    What’s that?

    Average

    @zip_usa makes 8.52 post/week

    Advertising Post Frequency

    What’s that?

    Average

    @zip_usa makes 4.28 ad post/week that's 50.23% of their content.

    Brand Mentions

    What’s that

    75 brands

    • All categories 75
    • Clothing & Outfits 28
    • Shopping & Retail 22
    • Beauty 16
    • Other 55

    Do you find Brand Mentions section relevant?






 
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Last
$1.26
Change
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Mkt cap ! $1.378B
Open High Low Value Volume
$1.21 $1.27 $1.20 $8.440M 6.817M

Buyers (Bids)

No. Vol. Price($)
1 1600 $1.25
 

Sellers (Offers)

Price($) Vol. No.
$1.26 44646 4
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Last trade - 16.10pm 01/05/2024 (20 minute delay) ?
Last
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