Start here
https://digiday.com/future-of-tv/its-a-continuous-investment-kelloggs-gets-serious-about-esports/
Also, It's important to understand exactly how primitive the esports tournament technology is. Eg- Most platforms require users to screenshot the results as proof of who won. To understand what ESH are doing you really need to understand how underdeveloped this space actually is.
So take an industry that has hundreds of millions of customers, really ordinary technology, and an appetite from businesses globally to spend a lot of money and you can start to understand why some think $1 is coming.
it's all about execution, it's a modern day space race.
I'm cautiously optimistic that we are backing the right horse...
dyor imo etc
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