A glut of buy now, pay later options has hit the market in...

A glut of buy now, pay later options has hit the market in recent years, and the trend toward flexible payment options is only accelerating as conscious consumers aim to spread out their spending over time.
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Why World Cotton Day Gets Global RecognitionWrangler, H&M, Patagonia Bet on Biotech to Quit Virgin CottonWhile these options are hitting home with a number of different brands and retailers—especially digitally native DTCs—Afterpay, one of the space’s key players, recently announced its first department store partnership.At the end of August, Dillard’s e-commerce site added Afterpay to its suite of payment options at checkout.
The Little Rock, Ark.-based chain, which operates nearly 300 stores nationwide, now allows web shoppers to pay for their purchases in installments.After one month implementing the payment solution, data revealed that Afterpay has resonated with Dillard’s consumer base.
The retailer rose to Afterpay’s list of top retailers based on sales volume throughout September, and the flexible payment platform has driven 217,000 referrals to Dillard’s via its on-site shop directory.
The retail tech platform said that nearly one-quarter of Dillard’s shoppers who use Afterpay are making purchases from multiple categories like apparel, accessories, footwear and beauty. Afterpay claims this shopper behavior underscores the continued relevance of department stores as venues for one-stop shopping—especially for millennial shoppers, who make up most of its users.
Top-selling items at Dillard’s this fall include Ugg’s classic clear mini waterproof boots for adults and kids, a Brahmin crocodile-embossed wallet, and a Polo Ralph Lauren classic fit, solid mesh polo shirt.“As we kick off the fall season, we’re seeing that consumers are just as eager to shop as ever,” Melissa Davis, head of North America at Afterpay, told Sourcing Journal. “Dillard’s is the perfect addition to our Shop Directory, as their wide assortment of items gives our customers optionality as they shop for the changing season, whether it’s for themselves or for family and friends.”