Tick Tock Novatti, page-2

Interesting find …..agree time running out for first mover advantage

### Comparison of Novatti Group and Zeller's Systems:

#### Novatti Group:-

**Business Focus**: Primarily focused on digital payments, cross-border payments, and alternative payment solutions.-

**Revenue Model**: Diverse revenue streams from various payment services and new contracts.-

**Growth Strategy**: Simplifying operations, cost reduction, and expanding through new partnerships.-

**Technology**: Emphasis on integrating existing technology for broader business use, customer-led focus.

#### Zeller:-

**Business Focus**: Payment solutions specifically for the hospitality sector.-

**Revenue Model**: Flat-rate pricing model, affordable terminal hardware.-

**Growth Strategy**: Integration with Oracle Simphony to streamline payments and reconciliation for hospitality businesses.-

**Technology**: Real-time transaction reporting, easy integration setup, advanced POS features (digital receipts, automated refunds).

### Key Differences:

1. **Market Focus**: Novatti serves a broader range of industries, while Zeller focuses on hospitality.

2. **Pricing Model**: Zeller offers flat-rate pricing, which is attractive for cost-conscious hospitality businesses.

3. **Technological Integration**: Zeller's integration with Oracle Simphony is aimed at enhancing POS systems in hospitality, offering unique features like automated refunds and real-time reporting.

4. **Growth Approach**: Novatti is expanding through diversification and cost reduction, while Zeller aims to capture the hospitality market with specialized solutions and partnerships.

### Key Similarities:

1. **Commitment to Innovation**: Both companies focus on integrating advanced technology to improve payment solutions.

2. **Customer-Centric Strategy**: Emphasis on meeting the specific needs of their target markets.

This comparison highlights how Novatti’s broad-based digital payments solutions differ from Zeller’s targeted hospitality sector innovations, each leveraging unique strategies to drive growth and customer satisfaction.