An interesting advert in "The Star" Malaysia, for Tiger Balm Plaster.
A photo of a man's back with a 80x120mm patch.
Blurb - Made with special formulation provides long lasting relief to treat muscular ache and pain. Etc. etc.
I wonder whether it was so bright for POH to ignore the potential in Asia to rely only on USA.
Trials in Thailand can be had for a fraction of the cost and recruitment seems easier, and trials can be completed sooner.
The unmet market for oxy patches would surely be massive even if the profit margin is less.
Any thoughts?
An interesting advert in "The Star" Malaysia, for Tiger Balm...
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