http://www.theaustralian.com.au/business/wealth/dubious-iphone-ap...

http://www.theaustralian.com.au/business/wealth/dubious-iphone-apps-now-part-of-the-scenery/story-e6frgac6-1226314788298


Dubious iPhone apps now part of the scenery by: CRITERION: Tim Boreham From: The Australian March 31, 2012 12:00AM Increase Text SizeDecrease Text SizePrintEmail
Share Add to DiggAdd to del.icio.usAdd to FacebookAdd to KwoffAdd to MyspaceAdd to NewsvineWhat are these?
WITH dubious iPhone apps now part of the telephonic scenery - artificial flatulence comes to mind - it's about time that someone came up with one for the benefit of humankind.
Isonea (ISN) 0.5c

Isonea comes close with its launch next month of AsthmaSense, a wheeze-monitoring function that is used by applying the phone to the neck. But the real sizzle is in future functions, such as city-by-city pollen alerts and trend data that enables doctors to track warning signs of broader problems. According to chief executive Michael Thomas, 40,000 mobile health apps generated $718m in revenue last year.

One example is a heart reader devised by Silicon Valley company Azumio that generated $15m in revenue in its first 12 months. Isonea currently markets a non-iPhone diagnostic, the Wheezeometer. But at $350-$400 a pop, the six-year-old technology is too expensive for most patients. While there are more than 300 million asthma sufferers in the world, Thomas estimates a ready market of up to five million patients.

...The company is yet to decide on pricing but it is likely to be a subscription model based anywhere between 99c and $5.99 a month. Thomas, who has $300,000 in Isonea, dubs its lowly share price as "criminal". Given management has a long way to go, we're not sure the stock's such a steal.