certainly the use of the word 'virus' is in its most benign...

certainly the use of the word 'virus' is in its most benign sense with the onus on being very catchy - a world in which one very much wants to be ensnared and be part of
the point being - and let's include the v.v.early teens as well - internet/mobile phone use is so necessary according to etiquette, protocol and fashion that 'virus' is no more threatening than say heights would be to BASE jumpers.

brilliant,straight to the jugular advertising,with no ambiguities as to where the market is at.

watch it spread!
lol