There are so many new brands here. I don't know how people sort...

There are so many new brands here. I don't know how people sort them out. Many proposing to be the healthiest. Sooner or later more people will figure out it's not how the milk is processed, not whether or not the cows are grass fed or fed organic feed. It's the A1. This is why their campaign in the US has been as successful as it has IMO. "Love Milk Again" Getting people to try it who have been drinking, soy or nut milks. When they try it and don't feel discomfort you have a permanent customer who will also spread the word. More scientific studies and more press will give the greatest impact.