The "two big players" he spoke of have something to do with the government I'm sure. There is a program here (WIC)to provide infant formula at no cost to those in need. This article gives a good background. Interesting that it says infant formula is not optimal for health reasons. More data would be needed for our government to subsidize A2 along with other brands. BUT there would be plenty of families who would pay to get A2.
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1481608/
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