I am keen to see the uptake of the coffee creamers. Although the revenue from them will not be significant for the US (let alone total revenue), the success of this product is crucial. If it flops and they end up removing it, it sends a bad message - that expanding into new categories doesn't work! I can only hope that they researched what product is most likely to be bought by A2 milk customers and that sprouts is one of their highest velocity stores (with a large number of a2 milk customers). I hope they provide an update on its progress in November. If it expands to other stores, I would take that as they are meeting initial expectations
I am keen to see the uptake of the coffee creamers. Although the...
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