A2M making inroads in the USA and adding more fuel to the a2m FIRE
a2m has 6000 stores stocking milk
Walmart has 5300 usa stores
Costco has over 500 USA stores
China 10,000 MB stores
These are massive store numbers that will be distributing the a2m product now and even more future products as a2m release more products for sale, get ready for a explosive growth next 5 years at least.
TD
Irking Big Dairy, Kiwi Specialty-Milk Maker Steps Up U.S. PushBy
Deena ShankerSeptember 5, 2018, 5:26 AM GMT+10 Updated on September 5, 2018, 10:04 PM GMT+10
New Zealand’s a2 Milk now supplying Costco’s southeast stores
Company is targeting people with trouble digesting dairy
Even as Americans drink less and less
milk, New Zealand’s a2 Milk Co. is extending its foray into the U.S.
Its products come from cows whose milk contains only A2 proteins, instead of A1 and A2 like the majority of the world’s dairy herds. This difference, the company says, makes them well suited for consumers who want to drink milk but avoid it because it causes them digestive issues, thinking they are lactose intolerant.
Not all studiessupport this contention, and the American dairy industry has largely dismissed it as well.
Jayne Hrdlicka
Photographer: Patrick Hamilton/Bloomberg
"One in four people think they have some form of lactose intolerance," Chief Executive Officer Jayne Hrdlicka said in an interview, adding that they are often mistaken. "By giving people the option to drink milk again, they’re coming back into the category."
a2 Milk says it has between 20 percent and 35 percent of specialty milk
sales where it’s sold, depending on how long it’s been in the particular retailer and region. Since launching U.S. sales in California in 2015, it has expanded into other regions, selling in natural and specialty stores, as well as major chains including Walmart, Publix and Wegmans. on Tuesday, the company is announcing that its milk is now sold in Costco stores across the southeast.
In Australia, for example, the company has about 10 percent of the fresh-milk market, although per-capita consumption there is significantly higher than in the U.S. Specialty milk sales, however, have been increasing.
The American dairy industry isn’t greeting a2 Milk with open arms.
"What we’ve seen in every other market we operate in is once we start to get real consumer momentum, big dairy gets unhappy and starts to fight back," Hrdlicka said.
And yet the company and its U.S. counterparts may find common cause in fighting the growing dairy alternatives segment. “Plant-based milk, it’s not milk,” said Blake Waltrip, a2 Milk’s U.S. head. “It’s a beverage.”
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