I'm afraid if A2 keeps sitting on its butt in the US, it is...

I'm afraid if A2 keeps sitting on its butt in the US, it is going to lose the IF market to Gerber/Nestle, and other milk producers who are ramping up A2 milk production, and introducing other A2 milk products. A2 has been lazy/incompetent in introducing any products other than milk and infant formula. They don't seem to have a strategy other than IF in China and milk elsewhere. In my opinion, they should be partnering with high quality producers in the US, such as Haagen-Dazs for ice cream, and yogurt producers like Springfield or Greek yogurt producers to introduce lines of A2 ice cream and yogurt, instead of wasting time and effort on products like "pregnant mom's formula" which is a very niche product with a small market.