Sina Weibo’s integrated nature is more than what we’ve detailed above. Its comprehensive product roadmap, including Gaming, E-commerce and LBS service, is leading it toward a robust SNS. Unlike Facebook, however, Sina Weibo’s reign in China is nearly absolute. With Twitter and Facebook both banned in China, it has become the single must-have social platform for local and international companies and organizations to connect with Chinese consumers, and gather insights for this increasingly important market.
Thredit here we come (re the bold bit)
The upside is that Sina Weibo offers the simplicity of a single platform in comparison to the fragmented social media landscape seen in Western markets.
