Estimates from the annual report suggest that APX has a gross margin of 30%. Since its IPO, it has primarily been involved in the annotation business. It belongs to the AI industry, but it is not one of those AI application companies. Look at Atlassian, they also provide tools for software development, charging as low as $0 a month, yet this hasn't prevented its two founders from making it onto the list of Australia's wealthiest individuals.
For chatbots, you might still be thinking of the old type that searches for relevant content in a database and then responds, which had a very high error rate. Under LLMs, precise annotation services have brought chatbot responses closer to the accuracy level of human replies, and many companies are willing to pay a lot of money for this accuracy.
Regarding what you said about suppliers for Google or Apple basically making nothing, I feel like I might be wasting my time. But thank you, and I wish you success with your investments.
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