SUL has caught my attention also. Trading on a low multiple with a good dividend and 50% payout ratio. Like the strength of the brands, particularly BCF, Super Cheap and more recently the re-branding of all of the Amart all sports stores into Rebel stores.
From a charting perspective, the monthly chart shows very strong support around the $7.50 level and zooming into the daily chart you can see a nice basing out at these levels over time also.
Given the metrics, the strength of the brands, the chart and subscribing to the thought that the initial Amazon entry threat is overdone (at least for now) I like SUL for a move higher.
All IMO and please DYOR
SUL Price at posting:
$8.34 Sentiment: Buy Disclosure: Held
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