The new CEO is the previous COO, so he owns the investment case on insourcing. As I said earlier, they'll probably dial down key actives in the formulas, saving .05c per unit adds up. Second, trade spend / promo frequency appears to be very high - how this is even slightly unwound will be instructive as it will impact volume which in this segment of the category, is pretty much the key to everything.
Time to jump in?, page-19
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