The barrier isn't in mixing sugar and water, its in the taps and shelves in the pubs, clubs, restaurants, cinemas, vending machines and fast food restaurants that sell the stuff and the decades of marketing promoting the brand.
You might make Bloat Cola, but try getting the space on the shelves and fridges and the kids to take notice.
Pepsi hasn't even come close to taking coke in this country.
The more the dollar drops, the more Amatil can compete with imported tinned fruit too.
CCL Price at posting:
$11.76 Sentiment: LT Buy Disclosure: Not Held