If I had any spare cash, and I don't as I invest any cash I have in my own business, I would buy shares in BIG. Not because they have a native app or a partnership with Zeta. I would invest because, within 3 years, research predicts that 80% of consumers time interacting with businesses on Social Media will be via video.
Someone has to produce all that video content and BIG have a sales and delivery process which suits mass production of videos for SMEs.
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