tmall, page-6

Thanks for the insight, I also keep a close eye on Tmall, looks like sales in Feb are about 33% of Jan, Jan & Oct/Nov must be the biggest months.

BAL is doing very well considering the store has been open under 12 months. Higher price and higher sales than A2 and closing in on Aptamil (in value terms).

The results presentation said "top 15 formula brand on tmall", so there must be a few other brands doing well.

Tmall is also great for the food products, which have limited distribution in China. I'm noticing more and more the rice cereal and baby porridge/custard are stripped from Coles shelves as well.

I know around singles day, formula was in the top 3 categories for sales.