A2M has always been sandwiched between a rock and a hard place. On the one hand, its marketing and distribution channel is heavily reliant on the daigou phenomenon—which is an automonous force and is completely out of its control. On the other hand, if it is to establish a channel that it can control then that would severely impact the daigou activity that it is so reliant on. So by expanding its store count, A2M has ensured the demise of the daigou. The price on Tmall is the hard evidence that the daigou channel is now dead and buried.
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