After reading Peter Thiel's Zero to One (via audiobook) one of the key messages was:-
Selling is hard.
Businesses often underestimate how hard selling is.
No product sells itself, no matter how good it is.
Tesserent have the products. Have the people. The selling is lacking.
Need to get better at selling their business to investors, and their products to customers.
TNT undervalued, page-2
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