to short or not to short

Chart wise, like everyone is saying, this thing could go either way. For the past couple of months, I looked at JBH as a perfect short anytime it came near $14. There was no way a stock such as JBH could be going up and trading around $14. And so far its been a good trade. So it has come near the $14 mark again and people are wondering if its another short. I think yes, however there are a couple of differences this time. 1. the AUD is much stronger now, which is a plus to its bottom line and 2. the economic data looks to be turning around.
Even with these two key differences, the future for JBH isn't the greatest and I believe the $14 mark will be tested, the steam loss and it will head down again.