That is the reported growth rate for retail sales in general...

That is the reported growth rate for retail sales in general over the full year. SBB's FY14 receipts are in line with that growth rate but we all know how tough the last six months has been. Not only that, men's apparel is a very small percentage of the entire retail sector. Dig deeper into recent reports from SBB's peers (i.e. men's/casual apparel companies operating exclusively in China) and you'll see a less rosy picture, and one that's not camouflaged by a broad government approved figure.