Well I just read an article about a US hospital adopting the use...

Well I just read an article about a US hospital adopting the use of iris biometrics to ID patients for health records and to prevent patient/health fraud.

The industry just keeps getting bigger by the day.

Phone Security
Banking/Finance
Home Security/House entry
Race Horse ID
Hospital Patient ID
Border Security
(+Others that I can't think of currently)

I can see why the industry value keeps being adjusted north by experts in the field.