Great question. I don't like mud throwing without back up. I...

Great question. I don't like mud throwing without back up. I hoped good Corporate Communications (Comms) was something people had benefited from elsewhere.

A fair criticism of Comms is what does it actually do. But adequate positive feedback on Comms is investors, analysts, and shareholders saying they like it. We are paying upwards of $300,000 for it, via Tony Dawe and the US based IR firm who book these investor related conferences for the Board to speak to investors who never buy shares.

Decent Comms identifies the key messages of the Company and frames these in a away that is easily understood by the layman, and drafted in a way that makes someone want to delve deeper. Too many investors have no clue what Akida is.

The key messages evolve, but there needs to be a thread of them throughout all written material.

Upgrade, and keep updating all information platforms used to reach and keep in contact with the market. Website, social media, LinkedIn, the About Us presentation people reach for an up date or an intro.

We have enough material to keep a constant flow of updates/news. Quarterlies are a vital part tool for us. They are the opportunity to provide fresh updates. If a tree falls in the woods etc.

Social media. Twitter is an immensely powerful tool for company's of our size and in our space (we are a tech company!). The reach to existing and potential investors is enormous, yet nothing of worth is being done. A criminal missed opportunity.

Attend events. There are numerous technology focused investor events. Announce it, issue the presentation on ASX, and follow up with attendees.

Relevant media. The list of relevant media we should be in is as long as your arm. This reaches potential investors and updates shareholders.

Investor roadshows. Sean in Melbourne and Sydney for days of one to one investor meetings. The benefits don't need explaining.

Overall, get the messaging clear. Utilise all communications tools and go down all communications pathways.

A third party comms specialist agency can achieve all the above, and a lot more, for less than $100,000 per year. The ROI on this is immeasurable.

A good example is ARM.