today tonight!!!!, page-58

Geez you two – I like the sponsor theory.

The market is an auction – the highest bidder that doesn’t meet the reserve (the target quarterly in this case) has first option to buy the property when the original owners no longer have the fortitude to make it grow – that is pour a slab for a foundation for an extension (new product) to maximize the future potential.

Add the the greater fool theory which will be harnessed through TT and its sponsers (advertisers perhaps even voltaren) and you can see the sponsor circle is complete:).