I think we need to wait until it actually launches before we bag...

I think we need to wait until it actually launches before we bag the crap out of it.
I do agree though that effective marketing is almost as important as the product itself.
They simply MUST get the marketing right and go BIG at the start!
I would have thought local WA schools would have already received marketing material as they would surely be first cab off the rank? Seems not.
I would imagine with the high level appointments and collaborations Wangle has made recently that FZO would be keeping a very keen eye on them and doing all they can to blunt the imminent launch of WFI, including signing up Schools right under their noses.
I still have the words ringing in my ears..."testing going very well and ahead of schedule"