The rock and hard place that Quickflix are in between is the business they are in. Content holders will go with whoever can get the most money for their content. Customers will go with whoever can get the most content for their money.
Is Quickflix the business? Current market pricing suggests not. However,
1) Senior management is very different to a year ago 2) Cost base has been reduced substantially 3) PPV and EST have been added to the business model 4) Recent capital raising has put some juice in the tank
I think that if Quickflix can make it through the next few years they will be very difficult for their competitors to run with.
QFX Price at posting:
1.4¢ Sentiment: Hold Disclosure: Held
