It is not good business to have one customer controlling your...

It is not good business to have one customer controlling your destiny. It is all very wonderful having the association with P&G, but one of the consequences of such a collaboration is that you spend much of your time making sure that you toe the line with their demands and requirements.

What happens if you fall out of favour?

The share price would improve dramatically if additional revenue streams were created from a range of customers utilizing the technology in various product applications. It would demonstrate the versatility of the technology.

The need to take a calculated business decision and expand their customer base.

At this point P&G actually control OBJ. Whilst this situation remains, the pace of OBJ's development as a company will be the pace dictated by P&G.

Why ONE customer?