Maybe the announcement came out as not price sensitive because the co. has said a number of times, in different fora, that they were negotiating agreements with potential distributors.
I guess it might be argued that the 'quality' of the distributor might be material to the price. Is it? The agreement is non-exclusive, so nothing special there.
I like the idea that this is a 'business as usual' announcement -- the company is just getting on with what it has told us it's getting on with.
CFU Price at posting:
24.3¢ Sentiment: Hold Disclosure: Held
