You’d be canny enough to know that untenable and gouging supermarket shelf prices and other unconscionable retailing behaviour is not explained as acceptable by reason of a standard net profit margin of 3% or so. Gross profit margin is a more relevant indicator.
There is much scope in trading inefficiencies, a poorly run business, too high expenses ( e.g. excessive management remuneration) to erode sales revenue, yet the high GROSS profit margin is unaffected from rip off prices.
You’d be canny enough to know that untenable and gouging...
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$34.21 |
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