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"There has to be something in it for these people"

Of course, there is! It's called profit.

They are the 'bottom feeders' of the market place. Make their 'living' from volatility. Love 'market darling' stocks where greed and fear are most prevalent.

Although they don't admit it, they love the over-exuberant spruikers. Because they help drive the volatility to the upside. But when the time is ripe they offload and go for the downside jugular. And then the process repeats as long as market dynamics permit. Its a pretty standard and predictable formula for these types of stocks.

Best to avoid the noise if you are highly 'suggestible'. Many are, which makes the feeding frenzies possible.