Why in the world, if this company has been on the raggedy edge...

Why in the world, if this company has been on the raggedy edge of a company building announcement for an extended amount of time, do the people most in the know about such things sell. There have been many theories put forward here. Marriage break ups, directors not wanting to come under scrutiny during closed sale periods and the occasional "who cares, move on". I think there's a simpler answer. Financial contracts are a long way off. Sell high, buy back in low. I'm sorry to cast doubt on your posts from management Jacksongreen but nothing else makes sense. Three directors and a company secretary have sold when this thing was supposed to go gangbusters. I'm selling some more and buying in lower. I will continue to hold a bunch hence no change in my sentiment. Please feel free to buy my stock and tease me about the profits you all make at my expense.