We invest in companies is to make a profit. The best profit is...

We invest in companies is to make a profit. The best profit is obtained by investing in the company early, in anticipation of success later. If you wait for the success to be achieved, then you have missed out on achieving the bulk of the profit available.

This is why the sharemarket has high levels of risk though. If the company fails to deliver then you will probably make a loss on your investment.

Buyers of IGR today, are buying in anticipation of good quarterly's being released later and thereby achieving the maximum profit possible.