I think Selfwealth is at ~6%. Commsec is at ~50%, but...

I think Selfwealth is at ~6%. Commsec is at ~50%, but decreasing. NABTrade, maybe 10-15%.


A year ago, Selfwealth had 1/3 the brand searches as NABTrade. Now 1/2, or maybe slightly better than 1/2.

A year ago, Selfwealth had 1/13 the brand searches as Commsec. Now 1/7 or 1/8.


ANZ seem to be a slow mover, having trouble upgrading the cash accounts for Selfwealth, to offer instant transfers. Maybe another bank could step in, take over SWF and solve the problem with their own cash accounts, in turn boosting Selfwealth's user satisfaction and growth rate.

ANZ actually outsources their brokerage platform to a whitelabel CMC markets, I think. I can't imagine them taking over another one.


NABTrade is so useless, according to Twitter, that they could just takeover SelfWealth and migrate their users over, instead of try to fix their broken existing platform. That's more of a joke than a prediction, but it makes a little logical sense.