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Looking at the photo again I noticed that the word "Life" really...

  1. 391 Posts.
    Looking at the photo again I noticed that the word "Life" really stands out.
    I think when you're scanning a shelf the word life would appeal more to the subconscious than Deep Heat, Voltaren or any other word on that shelf.
    I'm sure this was the plan...but its the simplest of ideas that are often the most effective.

 
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