Tough Decisions

Hi Guys,

So looking for a bit of input to the below issue... I bought my Red Tractor Hemp seeds and loved them, so much so I'm almost out and need to replenish the stocks... Question is, which of the below options are best for the company?

Option A) Purchase direct from Vitahemp website.  This gives the company maximum profitability, however it takes away from Coles' perceived demand for the product, which could potentially lead to a decrease in the amount Coles purchase - negatively impacting QBLs profitability at the same time.

Option B) Purchase Red Tractor from Coles. This increases the demand Coles sees, leading to increased purchases from QBL. However, having knowledge of how Coles operate, they demand a minimum 40% margin from the supplier, so the revenue QBL would see is less than if I purchased from them direct.

ERGH.... not sure which is best for QBL... any suggestions?