Townsville Magpie skeptical of “ Unicorn Battery Factory” and unfunded water pipelin, page-21

Readers might enjoy this article. It discusses catching falling knives, investment biases and why people hold stocks that are falling in price dramatically despite what they see on their screens week in week out, month on month.. Some readers may even find parallels relating to discussions in this forum.

https://thedeepdish.org/catching-a-falling-knife/

Sunk-cost fallacy:
I had ample opportunity to cut my losses and sell out, but I was way too heavily invested in the company (literally and figuratively). The sunk-cost fallacy is linked to loss aversion – people hate losing much more than they enjoy winning. And so, rather than take a haircut and officially become a Loser, I kept throwing more good money onto the smouldering dumpster fire.