Tracking Nuheara's commercial success, page-145

NUH's hearing-challenged market may be a lot bigger than people realise:

http://nymag.com/scienceofus/2017/0...ing-in-their-20s.html?mid=twitter_scienceofus

"How often do you experience true, honest-to-goodness silence?

Not nearly often enough, as it turns out. According to a CDC report released earlier today and highlighted by the Washington Post, our lives are way, way too noisy — noisy enough, in fact, that a disconcertingly high number of Americans are losing their hearing way before old age....

The researchers found that 24 percent of adults had “audiometric notches” — a deterioration in the softest sound a person can hear — in one or both ears … The review’s more surprising finding — which the CDC had not previously studied — was that 53 percent of those people said they had no regular exposure to loud noise at work. That means the hearing loss was caused by other environmental factors, including listening to music through headphones with the volume turned up too high.

Hearing loss starts a lot earlier than we think it does, affecting roughly one in five people in their 20s. Even short-term exposure to loud noises can do some damage, the Post noted: Spending “14 minutes at a 100-decibel sporting event or two minutes at a 110-decibel rock concert” can have a lasting effect. Just another reminder than everything fun is bad for you. And also that it wouldn’t kill you to lower the volume a little bit."