Those figures, as impressive as the are I personally don't see...

Those figures, as impressive as the are I personally don't see happening, at least not in the first 18 months. 7 bucks seems to steep to me if they want to hit targets, considering Smule prices are 7.99 a month and 39.99 a year with access to 4 of it's apps with the one subscription. The biggest problem is to minimise subscriber churn. If people don't like the app then word of mouth can soften sub numbers real quick. Luckily they have a few pies in the oven that can the company ticking along if another part doesn't hit it's targets. I'm not a holder but TV2 appears to have got plenty of upside with revenue streams from many paths once unleashed.