trading halt, page-7

I thout this mob would havea great revenue stream? A Unique Business Model

Soul has developed and rolled out a national IP network to rival the incumbent legacy network providers. The business model has proven successful in a very short period of time and is unique as the network was built from the ground up to impart Video over IP for Digital Television distribution. Not only does the network carry DTV for NBN Television, WIN Television, Prime, SBS, ABC and TEN but it also carries the standard Wide Area Network and Voice over IP services for a large number of Corporate and Government customers. The broadcast heritage has provided Soul with a regionally diverse network that also has capital city capability.

IP communications are surpassing yesterday's phone systems to become the future of business communications. The delivery of both voice and video on the data network is enabling rich media communications and Soul is ideally placed to take advantage of these developments in the market.

The recent strategic investment in B Digital has resulted in three operating divisions within the Group. The group strategy is to cross subsidise each other, namely in the areas of media, telecommunications infrastructure and mainstream telecommunications for the retail / consumer market.

The core competencies within the Soul group, namely our expertise in both telecommunications and broadcasting services to the Consumer, SME, Corporate and Government market, mean that we are ideally placed to lead the introduction of new and innovative multi-media products and applications.