sure it's been trending down but there are lots of external...

sure it's been trending down but there are lots of external factors that hit this; it's a 'luxury' consumer stock.. it's a spec stock and this Management has a good skin in the game (topped up on-market trade this year). That's the nature of spec stocks.. some people get impatient watching it slide. I look at it LT. That means over the next 2/3 years. imo crazy to bail out at this low sp. it will yo-yo for some time and imo then take off as is the nature of good quality market niche products.