Triple bottom?, page-71

The product was first launched at last winter olympics, been fanfare ever since on this thread with photos of products, locations, improvements, packaging, etc (a very positive bunch, especially with SP heading south). Soft launch in so far as no big money on advertising. I was saying back then it would take 3 to 5 years to gain traction in sales, well, my three years is up and we should see improvements this quarter.

If current pattern persists, it's time to clear that daunting red line that's OBJ and soak up the loss in positive gains from other life science companies I hold