If you want the "true potential" of this company you need to...

If you want the "true potential" of this company you need to look beyond the $10billion diagnostics market (of which ADO is likely to control a substantial part).

This technology has has an almost unlimited range of potential applications. Some that have been suggested are anti-fouling paints for boats, superior bar coding, solar panel construction, superior paints. Just these 4 uses alone could well dwarf the diagnostics revenue.

So as to the true potential of this company, I dont think anyone could dream big enough to comprehend it. We are indeed in on the ground floor of a Microsoft.