TRUMP'S DOWNHILL "RUN"....... IT has begun., page-178

It states that it’s a free interactive tool and that you can even add your own interpretations based on a specific set of yes/no questions.

Yes. Although you can see that it is an actual rundown done by one of the two guys who designed the keys.

You can even add an almost positive yes or no to some of your answers to get a lighter shade of red or blue.

As has been done. Did you notice the 'polls' did you?

ps Did you actually read your screenshot?

Yes. It's simple to see there are no polls involved. Why did you think there were polls involved?
Try watching the video and reading the book.